EIGHTEEN THIRTY FIVE
As the founder of Eighteen Thirty Five, a made-to-measure athletic wear brand in collaboration with Emma Faye Designs, this project focused on business, communication and digital media strategy development and execution.
Eighteen Thirty Five will launch in 2025.
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EMMA FAYE DESIGNS
This project entailed developing a new brand identity, tone of voice and strategic business plans for the brand. With brand marketing and strategy at the forefront, this project also generated a brand ambassador program for Emma Faye Designs.
The outcomes on this project lead to increased sales on the brand’s bottom line, wider audience reach and further established the brand as the top global costuming company.
IBTF
This project focuses on managing a global team of social media managers, developing all digital media marketing campaigns, executing World Championship event social media campaigns and further developing the overarching brand identity for this international brand.
Additionally, this project entails coding a new website platform, which serves as the sport’s source of truth and hub of information. As a developing brand, IBTF continues to lead the baton twirling industry as it seeks recognition from the Olympic Committee.
MASTERS PROGRAM
As a current Masters student at Condé Nast College of Fashion & Design, I am working to earn my Masters in Luxury Brand Strategy & Business.
The following projects were developed and accessed during my time as a Masters student. Each project followed brief guidelines, included industry perspectives and earned “Distinction” awards.
These projects focused on marketing & communication strategies, a luxury business case study (future proofing the luxury industry), a live-innovation project with Disney Corporation and my Final Masters Project (Eighteen Thirty Five).